While it may be tempting, avoid asking subscribers for too much information on lead-capture pages. The fewer steps and hoops they have to go through, the better.Ĭomplicated and lengthy sign-up processes are one of the quickest ways to lose visitors. The sign-up process should be seamless and easy for first-time subscribers. To attract and engage qualified email subscribers, try following these 10 tips: 1) Make opting-in pleasant for visitors It would help if you stood out.Īsk any marketer: a small, engaged group is preferable to thousands of uninterested prospects.

When it comes to email marketing, the quality of your email list matters more than the quantity.Īccording to EmailStatCenter, two out of three emails delivered to inboxes worldwide are spam.

Try Mailbutler for Free Learn More 10 tips for building a healthy email list You can also use email verification tools to eliminate any invalid email addresses in your list. Many marketers launch an opt-in campaign to their list to weed out emails of the disengaged and disinterested. If your current email list is not as healthy as it should be, don't despair. Covers a wide net instead of being laser-focused.Contains inactive or fake email addresses.Here are some of the qualities of an unhealthy email list: Not only do these email lists fail to convert or lead to meaningful customer action, but they can also be devastating in the long run. Some may get complacent and fail to vet their email list regularly. When attempting to generate leads, many marketers opt for shortcuts and end up acquiring lists through dishonest means. What are the elements of a bad email list? Complies with anti-spam laws (CAN-SPAM Act, GDPR, and TCPA).Must ideally have more than 2,000 members.One way to tell apart a healthy email list from an unhealthy one is by determining whether they meet the following criteria: They are the types of people who are more likely to engage with your content and purchase your product or service. These emails can contain valuable content, from educational resources to product discounts.Ī healthy email list is a valuable marketing asset because it's made up of people who have already shown an interest in your blog or business.

What are the elements of a healthy email list?Īn email list is composed of individual email addresses from people who have consented to receive emails. Want to learn how to create sustainable and healthy email lists? Read on to learn what makes a list healthy (and unhealthy) and ten strategies on how to grow them. This is a surefire way to damage your sender’s reputation, end up in spam folders, and get blacklisted by ESPs. Some firms may even resort to unscrupulous practices like buying scraped lists to quickly inflate their numbers. However, many companies fail to capitalize on their email list. I am a happy user of MailMate and don’t have plans to switch at this time.Think of a healthy email list as the lifeblood of your email marketing efforts.Īmong many other benefits, having an engaged email list can boost revenue, improve brand awareness, and drive customer action. Those interested and subscribed to their mailing list may check and buy if they want. If you want to keep your features after February 21st, 2023, you can upgrade to our Professional plan now and get it for only €3.97.Įxtensive blog post links to There are big changes coming to our pricing structure - Mailbutler. That’s why I wrote an extensive blog post about the decision making process and how we decided on the Tracking plan details, like features and price. Transparency in our decision-making has always been important to us. You can never please everybody, but to help to make the transition easier I would like to offer you, as a loyal member, our Professional plan for only €3.97 which comes with all the features of the new Tracking plan + Send Later, Signatures, Undo Send, and much more. As of February 21st, 2023, the free Essential plan will be replaced with a paid Tracking plan that costs €3.95 a month.

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